You Are The Target is a landing page created for the Maine Department of Health and Human Services and the Maine Cancer foundation as part of a collaborative marketing campaign. It targets kids aged 11-19 and serves as an educational tool and as a deterrent for those considering smoking.
It’s only a single page but there are a lot of moving pieces – both literally and figuratively. Sliders of all kinds, carousels, a very unique quick-jump menu, a quiz, social sharing, and a lot of eye-popping design elements come together to make something visually interesting and fun!
The design was already complete when we got it, but we did have the option of styling the menu any way we liked (so we did).